It’s time to bust common SEO Myths
It’s 2018 and if you are still figuring out how to get that magical rank on Google, you may see certain myths coming your way.
Search engine optimization is EVERYTHING – from growing a business to promoting a startup, you will be needing SEO EVERYWHERE.
You may find people saying ‘SEO is dead’ and that Google is shifting its priorities etc.
We are here to debunk few common SEO myths which you may have believed once.
Myth#1: Link-building is absurd
According to this myth, you never need such thing called ‘link-building’ for a better website’s life. Link building is useless and not working lately. Google’s algorithms are changing with time and seems like it would ban you for building links to your website. Content is the only reason to make your website appear at the top SERPs and not some sort of linking.
Sad to know if you still follow this.
Link building has never lost its status. It is one of the most crucial elements to rank a website and no Google algorithm goes against it. It gives credibility to your website and makes search engines aware of your content. We recommend using high-quality links coming from some authentic and reputed sources rather than putting links for the sake of putting links.
Myth#2: You need to do SEO only once
Why to make efforts again and again once you have successfully put your website on the top pages?
You have done lots of work already and the backlinks are strong, your website is going nowhere from that top rank now. Buy yourself some cookie as you are a winner for lifetime.
The continuous work on a website matters the most. Despite this myth is spreading its wings, you need to know the fact part.
Putting continuous SEO efforts is way too important for so many reasons. Forgetting this part directly affects your links and puts the reputation of your website at stake. Moreover, Google algos keep on changing which is another reason to look for your SEO practices.
Myth#3: You never need social channels for your SEO efforts
Social activities on your website are not exactly the productive part. You do so because you want people to know about your website but for Google, social channels do not pay for your website’s optimization. Google does not count Facebook likes or shares to rank your website.
Half the truth.
It started when Matt Cuts mentioned that Google does not consider the social activities in web search ranking algorithms. Since then, there is a prolong debate on it. Google has also stated that social sharing creates links to a website which is a genuine move to bring traffic. Google never denies the importance of social activities towards a website rank.
Myth#4: Keywords are less effective today
Google has now become more responsive to the concept that is being searched rather than considering the keywords being used. Google is smarter and it does not need a proper keyword to rank your website to respond a query.
Although Google’s algorithms have become smarter to understand the actual context behind a query, it does not make keyword’s game any less-effective. Keywords make your website more specific to the context that directly affects the ranking. Keywords research and the use of relevant keywords is still a vital part towards the SEO strategies.
SEO is not dead. It is still there and not going anywhere anytime soon. The “if’s and but’s” may surprise you for once but for better indexation, you indeed need to optimize your website right from today. Google is always changing its ranking algos and all you need to do, is to learn the rules and make proper settlement with the changing waves.
Make your smarter SEO moves right from the moment.